Laptop4All – Tech That Reaches All

A student-led grassroots campaign founded during the pandemic to donate laptops to underprivileged youth across Malaysia. I co-led the initiative and spearheaded all things creative—from campaign planning to content execution.

Across four themed Instagram campaigns, I developed the visual language, post cadence, and community engagement strategy. The messaging combined real stories, diary-style updates, and donor thank-yous to build genuine momentum.